The world today has gone digital and businesses have to be innovative and adaptive to technological changes to survive. The old-fashioned business model of brick and mortal where marketing was done on print media, TVs, and radio stations has been overtaken by new modes of digital marketing.
The key pillars in marketing are the 3Ps; People, Product, Pricing. Marketers, therefore, have to have a good plan that addresses the three Ps to achieve their marketing goals.
Digital marketing is inevitable! On a daily basis millions of people spend time online on social media and blog websites following up on what’s trending or reading an article piece, their niche, therefore, presents an avenue for business to advertise their product and services.
Social media networks sell adds spaces where businesses can pay for their ad campaigns to be displayed. Facebook, Twitter, LinkedIn, Instagram, YouTube, Gmail, Yahoo all have slots to place adverts.
We provide digital marketing solutions for businesses that are looking for digital marketing experts to help them plan a successful campaign. Our digital marketing service packages include;
Facebook and Instagram Adds
Advertising campaigns that run on Facebook and its partner subsidiary Instagram. The campaign is optimized to target users that use Facebook and the audience is customized to match the needs of the business such as the location, age, gender, etc.
We also do retarget-campaign, where the adverts are shown to customized people, have interacted with your business websites or social media platforms.
Display Adds
These are adverts that are placed on websites blogs and YouTube. The adds can be inform of graphic photos, GIF animation, or plain text.
With display ads, your advert may appear on websites that you would like or is matched to meet the intended audience. E.g. a display add promoting Computer Repairs can be set to show on the only article that talks about Computers.
Twitter Adds
There are adds that run on Twitter
LinkedIn Adds
These are ads that will run on LinkedIn Network
Email Marketing
This is a campaign that is sent out to business email leads or subscribers. Email marketing presents an opportunity to send more information such as service proposals and even file attachments.
The email marketing package includes features such as;
Reporting where you get details of how many people opened your email and the action they took on the email e.g. clicked a button to visit your website
SMS Marketing
Where a business has mobile contacts of leads it would like to reach out to through a campaign, we help the business launch an effective SMS campaign with capabilities to track the delivery of the bulk SMS and conversions.
